The field of communication has evolved greatly in recent years, particularly due to the massive digitalization of all sectors and the rise of information technology. This activity is now at the heart of the strategies of all companies, regardless of their size or sector. The number of career paths in communication has multiplied in order to meet the needs of companies. In this article, we suggest you discover the advantages of a master’s degree in communication as well as the career opportunities it offers.
The objectives of a master’s degree in communication
The master’s degree in communication is accessible to students who have completed a three-year degree in communication or possibly in marketing.
During the two years of the program, you have the opportunity to perfect your skills and know-how in the field of communication. Indeed, the master’s degree in communication prepares you to become a professional in this dynamic sector which is composed of several fields of activity. It is also an opportunity to discover and master the tools that are essential to a communication strategy that is part of the company’s more general strategy.
In addition, the master’s degree in communication allows you to acquire a first professional experience. Numerous internships are included in the program and it is also possible to choose to follow the training in alternating years depending on the communication school chosen.
Jobs available after a master’s degree in communication
Once you have obtained your professional master’s degree, you will be able to enter the workforce thanks to this complete and professionalizing training.
This sector offers a multitude of opportunities in communication, events, advertising, marketing and even human resources. You have the possibility of turning to a wide range of positions, among which we can mention
- Director of communication: this professional is in charge of the image of an organization or a company. He or she will also define and implement the global communication strategy;
- Marketing and communication manager: he/she applies the communication and marketing strategy while ensuring the follow-up of projects in order to ensure the development of the company;
- public relations manager: in charge of promoting the company’s image to a target audience and the media through external communication campaigns
- internal communication manager: he/she communicates all information about the company and its strategies to all employees. He/she may also be in charge of organizing internal events;
- Web marketing manager: he/she is in charge of the company’s online strategy and ensures the development of its reputation as well as actions related to traffic and sales;
- strategic planner: his or her primary mission is to carry out strategic monitoring in order to identify trends and thus guide advertising campaign projects;
- advertising manager: he is the pivot between the creative team and the advertisers. He is in charge of creating advertising campaigns;
- Project manager: he/she leads communication, web or event actions from A to Z. He/she can also carry out a medium and long term communication plan;
- communication consultant: he/she intervenes and coordinates the communication actions while taking care of the budget and the planning;
The field of communication thus offers many interesting opportunities, with particularly motivating prospects for advancement. Recruiters are constantly on the lookout for qualified profiles to meet the growing challenges of the sector.